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Why Your Guides Are Your Brand (Not Your Equipment)
Adventure Hospitality Group — Training | Safety | Guest Experience | Operations In the outdoor and adventure world, people love to talk about equipment. Operators chase the newest boards, the lightest kayaks, the upgraded paddles, better helmets, better communication systems, better vehicles. There’s nothing wrong with that — great gear matters. But here’s the truth that most operators don’t want to admit: Your guides are your brand. Not your gear.Not your website.Not your lo

Shannon Peffley
Nov 13, 20253 min read


The Hidden ROI of Training Your Guides
How Consistent Training Reduces Risk, Improves Reviews, and Builds Repeat Business In the adventure and outdoor tourism world, your guides are your brand. They’re the storytellers, safety leaders, and guest ambassadors who transform a simple trip into something unforgettable. But while most operators focus on marketing, new gear, or expanding offerings — few realize that the single greatest driver of profitability might already be on payroll: your guides . 1. Training Isn’t

Shannon Peffley
Oct 13, 20252 min read
Building Stronger Roots: Why Partnering with Your Local Chamber or Visitors Bureau Matters
In the world of outdoor adventure and hospitality, growth isn’t just about adding new tours, cabins, or experiences — it’s about...

Shannon Peffley
Oct 8, 20252 min read


Safety First: Building SOPs That Protect Guests and Empower Guides
Safety first, training, SOPS In the adventure hospitality industry, safety is non-negotiable . Guests put their trust in you the moment...

Shannon Peffley
Sep 29, 20253 min read


Training Guides to Deliver More Than Just a Tour
In the outdoor adventure industry, your guides are the heartbeat of your business. They’re not only responsible for logistics, safety,...

Shannon Peffley
Sep 25, 20254 min read


From Transaction to Transformation: Turning Customers into Storytellers
When someone books a kayak rental, a guided tour, or an Airbnb, it might look like a simple transaction. They pay, you provide the...

Shannon Peffley
Sep 22, 20254 min read


Training and Accountability: Bringing Your SOPs to Life
Yesterday we talked about why SOPs (Standard Operating Procedures) are the backbone of guest experience in outdoor hospitality. But...

Shannon Peffley
Sep 18, 20254 min read


Building SOPs That Actually Work: The Backbone of Guest Experience
If you’ve been around the adventure or hospitality business long enough, you know that consistency is everything . Guests don’t just want...

Shannon Peffley
Sep 17, 20254 min read


The Power of First Impressions in Outdoor Hospitality
In the world of outdoor hospitality — whether you’re guiding a river trip, running a vacation rental, or operating an adventure outfitter...

Shannon Peffley
Sep 15, 20255 min read
Communication is the Key to Memorable Adventures
In the adventure hospitality world, breathtaking views and thrilling activities get people excited — but it’s your communication that...

Shannon Peffley
Sep 13, 20253 min read


Why Customer Reviews Are the Lifeblood of Your Business
If you run an outdoor company, a rental business, or even a small Airbnb, you’ve probably felt that nervous moment when a guest leaves...

Shannon Peffley
Sep 12, 20252 min read
Why Cutting Corners with Service Will Cost You More in the Long Run
In the adventure and hospitality industry, there’s always a temptation to move faster. A quick check-in instead of a thorough welcome....

Shannon Peffley
Sep 11, 20253 min read


Putting Customer Experience First: The Key to Success in Outdoor Hospitality
When I launched Adventure Hospitality Group , I wasn’t starting from theory — I was building on years of running outdoor companies,...

Frond Labs
Sep 10, 20252 min read
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